Unpopular Opinion: Why the 350cc Category Is Set to Become the New 125cc Category Soon

 

Here's something that's been nagging at me for a while - the 350cc motorcycle category in India is quietly becoming what the 125cc category was fifteen years ago.

When I think back to the early 2010s, the 125cc segment was THE category. Hero, Honda, Bajaj - every manufacturer had an offering that sold in droves. It was the sweet spot for first-time buyers and daily commuters. The 125cc was the everyman's bike.

But that crown has quietly shifted. The real action is now at 350cc.

**Why Is This Happening?**

Five years ago, buying a 350cc meant you were serious. Today? Walk into any dealership, and you'll see the 350cc category has exploded. Royal Enfield, Hero, Bajaj, Jawa - every manufacturer is competing here. And here's the kicker: these bikes are selling. Hard.

Why? The market has evolved, and consumers have become smarter about value. They're willing to stretch their budgets by 30-40% if they get more character, performance, and authenticity in return.

**What Changed?**

The 125cc became overexposed. Every manufacturer pushed the same formula - fuel-efficient, low-maintenance, minimal styling. When everything looks the same, brand loyalty weakens, and competition becomes purely on price. Zero emotion.

The 350cc, meanwhile, is where real bike culture happens. A Royal Enfield Classic isn't trying to be something it's not - it's confidently itself. There's character, heritage, and a whole customization culture built around these machines.

**Buyer Psychology Has Shifted**

I've noticed this while talking to riders across Mumbai and Thane: today's entry-level buyer is different. They're more connected, more informed, and willing to make bigger financial commitments for better long-term value.

A first-time buyer now thinks: "I'll be happy riding this 350cc for 5-7 years." That's not true for a 125cc anymore. It's become the "starter bike you outgrow in a year" category.

**The Real Unpopular Opinion?**

In the next 5-7 years, the 350cc category will account for 25-30% of the motorcycle market (from current ~8-10%). The 125cc will shrink in relevance and mindshare.

That's not a bad thing. It means the market is maturing. It means customers are becoming more discerning. It means manufacturers are finally making bikes that people *want* to own, not just settle for.

The 350cc category isn't just gaining popularity - it's becoming the heart of the Indian motorcycle market.

What do you think? Am I onto something, or is this just a phase before the next disruption?

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