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Showing posts from January, 2026

Unpopular Opinion: Why the 350cc Category Is Set to Become the New 125cc Category Soon

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  Here's something that's been nagging at me for a while - the 350cc motorcycle category in India is quietly becoming what the 125cc category was fifteen years ago. When I think back to the early 2010s, the 125cc segment was THE category. Hero, Honda, Bajaj - every manufacturer had an offering that sold in droves. It was the sweet spot for first-time buyers and daily commuters. The 125cc was the everyman's bike. But that crown has quietly shifted. The real action is now at 350cc. **Why Is This Happening?** Five years ago, buying a 350cc meant you were serious. Today? Walk into any dealership, and you'll see the 350cc category has exploded. Royal Enfield, Hero, Bajaj, Jawa - every manufacturer is competing here. And here's the kicker: these bikes are selling. Hard. Why? The market has evolved, and consumers have become smarter about value. They're willing to stretch their budgets by 30-40% if they get more character, performance, and authenticity in return. **Wha...