Ciaz: A Lonely Mid-Size Sedan Warrior from the House of Maruti Suzuki

 

Maruti Suzuki Ciaz, synonymous with elegance, comfort, and reliability, has been a stalwart in the mid-size sedan segment since its launch in 2014. Over the years, it has carved a niche, standing tall amidst fierce competition from other brands. However, recent reports suggest that Maruti Suzuki might discontinue this beloved model by April 2025. This blog delves into the evolution of the Ciaz and argues why it should not be discontinued.

The Birth of an Underrated Legend: 2014 Launch

The Maruti Suzuki Ciaz was introduced in September 2014 as a successor to the SX4 sedan. It was developed to cater to India's growing demand for premium mid-size sedans. The Ciaz was designed to offer a perfect blend of style, comfort, and performance, making it an instant hit among Indian car buyers.

The initial model came with two engine options: a 1.4-litre petrol engine and a 1.3-litre diesel engine. The petrol engine produced 95 PS and 130 Nm of torque, while the diesel engine delivered 90 PS and 200 Nm of torque. Both engines were mated to a 5-speed manual transmission, with an optional 4-speed automatic transmission reserved for the petrol version.

Evolution Over the Years

2015: Introduction of SHVS Technology

In 2015, Maruti Suzuki introduced the Smart Hybrid Vehicle by Suzuki (SHVS) technology in the Ciaz. This mild hybrid system used an integrated starter generator and a lead-acid battery to assist the engine during acceleration and improve fuel efficiency. The SHVS technology made the Ciaz one of the most fuel-efficient sedans in its segment, further enhancing its appeal.

2017: Transition to NEXA

Initially sold through Maruti Suzuki's ARENA dealerships, the Ciaz was moved to the premium NEXA dealership network in 2017. This transition was aimed at positioning the Ciaz as a more premium offering, aligning it with other NEXA models like the Baleno and S-Cross.

2018: Major Facelift

The Ciaz received a significant facelift in 2018, which included a new 1.5-litre petrol engine, replacing the older 1.4-litre unit. The new engine produced 105 PS and 138 Nm of torque, offering better performance and refinement. The facelift also brought design updates, such as a new front grille, LED projector headlamps, and revised bumpers, giving the Ciaz a more contemporary look.

Post-2020: BS6 Compliance and Feature Enhancements

With the implementation of BS6 emission norms in 2020, Maruti Suzuki updated the Ciaz's engines to comply with the new standards. The diesel engine was discontinued, and the Ciaz was offered solely with the 1.5-litre petrol motor. Additionally, Maruti Suzuki introduced several feature enhancements, including improved safety features, a more advanced infotainment system, and enhanced comfort elements.

The Current Scenario: Challenges and Decline

Despite its initial success, the Ciaz has faced several challenges in recent years. The mid-size sedan segment has seen a significant decline in sales, with buyers increasingly preferring SUVs over sedans. In 2015, sedans accounted for 20% of India's car market, but by 2024, their share had dropped to below 10%, while SUVs surged to over 50% of total passenger vehicle sales.

The Ciaz's sales have also been affected by the lack of major updates since its 2018 facelift. Competitors like the Honda City, Hyundai Verna, Volkswagen Virtus, and Skoda Slavia have introduced multiple upgrades, including advanced features like electric sunroofs, digital instrument clusters, and Advanced Driver Assistance Systems (ADAS). In contrast, the Ciaz has remained largely unchanged, making it feel outdated in a rapidly evolving market.

Why the Ciaz Should Not Be Discontinued

1. Legacy and Brand Value

The Ciaz has built a strong legacy and brand value over the years. It is known for its reliability, comfort, and fuel efficiency, making it a preferred choice for many Indian car buyers. Discontinuing the Ciaz would mean losing a well-established nameplate that has garnered a loyal customer base.

2. Potential for Revival

With the right updates and marketing strategies, the Ciaz has the potential to regain its lost glory. Maruti Suzuki can introduce a new generation of the Ciaz with modern features, improved performance, and a refreshed design to attract buyers. Additionally, offering a strong hybrid or electric variant could help the Ciaz stay relevant in the changing automotive landscape.

3. Market Presence

The mid-size sedan segment, though shrinking, still has a dedicated customer base that prefers sedans over SUVs. By discontinuing the Ciaz, Maruti Suzuki would be exiting this segment, leaving it open for competitors to capture. Maintaining a presence in the mid-size sedan segment would ensure that Maruti Suzuki caters to a wider range of customers.

4. Competitive Edge

The Ciaz has always been known for its competitive pricing and value-for-money proposition. By introducing new features and updates, Maruti Suzuki can position the Ciaz as a more attractive option compared to its rivals. This would help the brand maintain its competitive edge in the market.

5. Environmental Considerations

With increasing awareness about environmental issues, there is a growing demand for fuel-efficient and eco-friendly vehicles. The Ciaz, with its SHVS technology and potential for hybrid variants, can cater to this demand. By discontinuing the Ciaz, Maruti Suzuki would be missing out on an opportunity to cement its name as one of the greener vehicles in the mid-size segment.

Conclusion

The Maruti Suzuki Ciaz has been a significant player in the mid-size sedan segment for over a decade. Its evolution from a stylish and feature-packed sedan to a reliable and fuel-efficient vehicle has made it a beloved choice for many. While the market dynamics have changed, and the popularity of SUVs has surged, the Ciaz still holds immense potential.

By discontinuing the Ciaz, Maruti Suzuki would be losing a valuable asset that has the potential for revival. With the right updates, marketing strategies, and a focus on eco-friendly technologies, the Ciaz can continue to be a strong contender in the mid-size sedan segment. Maruti Suzuki needs to recognize the legacy and potential of the Ciaz and make efforts to keep this iconic model alive.